The NFL COLLABORATION
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"The pregame entertainment and Apple Music Super Bowl Halftime Show to feature premiere American Sign Language (ASL) performances"
On behalf of the National Association of the Deaf (NAD), actor Daniel Durant, who starred in the Academy Award-winning movie "CODA," will perform the national anthem in ASL; Actress, model and dancer Anjel Piñero will sign "America the Beautiful;" and Shaheem Sanchez, actor and choreographer, will sign "Lift Every Voice and Sing." Sanchez will perform the ASL rendition of the Apple Music Super Bowl Halftime Show. The ASL pre-game performances and the ASL Halftime show will be produced in partnership with Alexis Kashar of LOVE SIGN and Howard Rosenblum of the NAD.
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"The First NFL-Licensed Merchandise Collection Featuring American Sign Language"
Anna Isaacson , SVP of Social Responsibility at the NFL shared that the "NFL ASL Collection by LOVE SIGN™", is a collab rooted in inclusivity which celebrates their diverse fanbase-- allowing their fans to express their fandom using one of the most recognized signs in American Sign Language.
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"The National Football League collaborated with Love Sign™ to launch a new collection featuring American Sign Language"
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"NFL Launches ASL Merch line in collaboration with Love Sign™ brand"
